近(jin)期,寶鋼(gang)(gang)股(gu)份中標福(fu)建福(fu)船一帆(fan)“國家電投湛江(jiang)徐聞10套明(ming)陽智(zhi)慧能(neng)源12MW塔筒(tong)項目”和“中廣核(he)象山涂(tu)茨8套中國海裝(zhuang)8MW塔筒(tong)項目”總計1.11萬噸海上風電用鋼(gang)(gang),這也是近(jin)兩年寶鋼(gang)(gang)股(gu)份在與福(fu)船集團拓(tuo)展合作中的單(dan)筆(bi)最大合同訂單(dan)。


  為積極(ji)踐行寶(bao)鋼股份(fen)“百千十(shi)”戰略,快(kuai)速(su)提(ti)升厚(hou)板(ban)差異化(hua)(hua)產品銷(xiao)售比例,寶(bao)鋼福(fu)建(jian)(jian)區(qu)域(yu)厚(hou)板(ban)營(ying)銷(xiao)團隊不斷挖(wa)潛優質項(xiang)目(mu)詢單,采(cai)取(qu)“差異化(hua)(hua)、專(zhuan)業化(hua)(hua)、近地(di)化(hua)(hua)”營(ying)銷(xiao)策略,突(tu)破海上風電技(ji)術和(he)商務接(jie)單瓶頸,不斷提(ti)升寶(bao)鋼厚(hou)板(ban)產品在福(fu)建(jian)(jian)區(qu)域(yu)的輻射(she)力度和(he)營(ying)銷(xiao)服務水平。


  在項目(mu)招(zhao)標初(chu)期,由厚(hou)板(ban)(ban)(ban)事業(ye)部、中(zhong)(zhong)央(yang)研究(jiu)院能源(yuan)用(yong)(yong)(yong)材(cai)解決方(fang)(fang)(fang)案中(zhong)(zhong)心(xin)、南(nan)方(fang)(fang)(fang)公(gong)司(si)組成(cheng)的產(chan)銷研虛(xu)擬團隊快(kuai)速(su)響應、積(ji)極跟進項目(mu)。其間,營銷中(zhong)(zhong)心(xin)(寶鋼(gang)(gang)國際)南(nan)方(fang)(fang)(fang)公(gong)司(si)協(xie)同鷺榕區域加工(gong)中(zhong)(zhong)心(xin)就項目(mu)鋼(gang)(gang)板(ban)(ban)(ban)招(zhao)標進展(zhan)與(yu)用(yong)(yong)(yong)戶保持積(ji)極互動,多(duo)次奔赴福船總部、漳州項目(mu)部和(he)(he)廈門等地走訪業(ye)主(zhu)、施(shi)工(gong)方(fang)(fang)(fang)、研究(jiu)院、總包方(fang)(fang)(fang)等相(xiang)關單位,就鋼(gang)(gang)板(ban)(ban)(ban)性(xing)能、使用(yong)(yong)(yong)部位焊(han)接工(gong)藝、塔筒制(zhi)造工(gong)期、材(cai)料價格等技術和(he)(he)商務問題進行詳(xiang)(xiang)細闡述和(he)(he)深入溝(gou)通,力(li)求(qiu)為用(yong)(yong)(yong)戶提供(gong)(gong)(gong)性(xing)價比更(geng)高的選材(cai)用(yong)(yong)(yong)材(cai)方(fang)(fang)(fang)案,并通過制(zhi)定(ding)周(zhou)密(mi)詳(xiang)(xiang)實的保供(gong)(gong)(gong)方(fang)(fang)(fang)案來縮(suo)短供(gong)(gong)(gong)貨周(zhou)期,降(jiang)低用(yong)(yong)(yong)戶各環節采購成(cheng)本(ben)。


  最(zui)終(zhong),寶鋼風電用鋼一攬子投(tou)標方案在(zai)(zai)激烈的一輪評標、二輪競爭性談判、三輪專家(jia)委員會最(zui)終(zhong)定標等各個(ge)環節中脫穎而(er)出(chu),拔得頭籌。該(gai)批訂單的成(cheng)功獲取,是南方公(gong)司在(zai)(zai)拓展福建區域海上風電用鋼市場需(xu)求(qiu)的新(xin)突破(po),對(dui)全(quan)面提升差異(yi)化產品(pin)結(jie)構優化目標的實現,具有積極(ji)意義(yi)。目前,該(gai)項目1.11萬噸合約已正式下(xia)發寶山(shan)和湛(zhan)江(jiang)雙基地制造交(jiao)付。



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